Brief:
Create a modern and striking e-commerce website for an emerging sunglass company, Voca Eyewear, under the direction of Lena Levine Studio.

www.vocaeyewear.com

Concept:
Highlight the performance and technical elements of the glasses. Feature the brands impressive lifestyle photography. Use shapes and color to portray the dynamic, high-powered, and innovative nature of the company. Make the customer shopping experience engaging, while remaining simple and easy to use. Create conversion from technical highlights to customer sales.