ENGINE 2 DIET WEB DESIGN
Design a new website for Engine 2, a vegan lifestyle brand created by #1 New York Times Bestselling Author Rip Esselstyn, under the direction of Lena Levine Studio.
Some core features for the new site that the client wanted were providing better conversion rates for their 7 day Rescue Challenge and weekend immersive events, as well as promoting their food line sold at Whole Foods Markets. A challenge in designing the site was how to convey the fresh and healthy elements of a vegan diet, while maintaining the company's background in the rugged strength of the fire department. Ultimately, their Engine 2 red color maintained as a featured element, with earthy elements like the torn edges on photos and natural, earthy photographs providing contrast.