HEARTH & HOME LOGO & BRANDING
Create the full identity for a local bakery/kitchen opening in Buffalo, NY.
Cultivate a feeling of huddling around a fireside with family and friends. The establishment should serve as a home away from home for its patrons. A place where people will come to do work, connect with old friends, and engage with their community. This feeling is achieved through a logo created with hand done type and an overall lack of harsh lines. Hand done doodles of food imagery are used to convey that the establishment is a bakery/kitchen without having to label it with words and gives the establishment a playful feeling. Brown craft paper is the main material for all paper products to further cement the artisan, hand crafted nature of the brand.