Brief:
Re-brand a growing veggie burger company as they branch into big box supermarkets. 

Concept:
Upon meeting the Go Veggies team, they were selling their burgers predominately in farmers markets in the Buffalo area, struggling to get supermarkets to carry their product. The task was not only to recreate their logo, but create a series of marketing materials to bring to pitch meetings at supermarkets. Competing for shelf space in the frozen food section of a supermarket is not easy, but smart and engaging branding can go a long way to encourage consumers to try a new product and vendors to establish a contract. Go Veggies is now in Wegmans, the largest supermarket in Western New York and many other supermarkets.